Meet Yumei, fashion photographer behind Style On Campus. I came across her blog by chance and for the next 30 minutes, started flicking through page after page, constantly surprised by the great photographs of stylish students from, of all places, NTU! I got in touch with her and I’m proud to announce we’re working on this collaboration together.
What made you want to start Style On Campus?
People have the misconception that most Singaporean students (NTU in particular) don't put thought into what they wear to class. But everyday I see students who do, and I wanted people to see too.
I wanted to prove that Singaporeans aren't all that shabby in the style department.
It started from just students in NTU but I've started to include students from other tertiary institutions too!
In time to come, I hope that Style on Campus will be a place where these people come to for ideas on how to dress up for school and gradually develop their own unique sense of style. As well as show the non-believers that you are what you wear, and that it's not as difficult as it seems.
Do you read any fashion blogs and if so which ones?
I've been following James Bent's Asian street style site La Mode Outre since it's early days. I love how straightforward and natural looking his photos are. In fact, his site was one of the main reasons why I decided to start Style on Campus.
I love Shentonista.sg too!
What do you look out for when deciding whether you want to snap that photo?
There isn't anything in particular I look out for actually. I work on feel. But essentially, the person has to look put together, confident, and different.
The person has to make me go "Wow I need a photo of her".
Ever had any awkward encounters as a photographer?
Yes. I always forget to remove my lens cap it's embarrassing.
How do people react when you tell them you want to photograph them? Is it difficult to get them to pose right?
Most people are very nice and willing! I've only faced rejection once so far!
I don't get them to pose actually. I prefer them to look like themselves and let their personalities shine through, so I usually have a chat with them as I take photos in hope of them feeling more at ease.
Do you think its fair to expect people to dress up every day just for school? Whats wrong with being a lazy dresser!?
How you present yourself is a form of non verbal communication. First impressions matter, it shows what kind of a person you are. You don't have to be decked head to toe in designer garb, wear 4 layers of clothing, nor spend a lot of time and effort. Something as simple as an airy well pressed white shirt with good fit can make all the difference.
Check out Yumei's blog here!
