#1 ALWAYS CARRY YOUR IKEA KEY

Leaning tower of clothes racks anyone? Even properly set up racks have a tendency to crumble once you put a certain amount of clothes on them - so make sure you have your ikea key handy to fix them up when they do

#2 HAVE BOYS AROUND - PREFERABLY CUTE ONES

Ahh - this is a real gem of a tip from Amin (formerly working at New Urban Male) and proven by the fact that last day sales with an all girl team was significantly poorer than previous days with all boy teams!

Girls flock to cute guys - Abercrombie anyone? Club rules apply - good lookers attract more good lookers and more crowds. Its not pretty to say it but I guess its true.

#3 THAT SAID, NEVER HAVE BOYS DO QUALITY CHECK FOR CLOTHES

Perhaps I'm too harsh but club rules apply for clothes too - good looking clothes attract more good looking clothes. In typical fashion style, you're only as good as your last show - in this case, your last swap.

If your last swap had crummy clothes or people didn't feel they got a good deal, fat chance of them showing up for the next one.

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Many thanks to CLEO, Majolica Majorca, Chapter 2 and NYP MSC Studio for supporting this event

Meet Yumei, fashion photographer behind Style On Campus. I came across her blog by chance and for the next 30 minutes, started flicking through page after page, constantly surprised by the great photographs of stylish students from, of all places, NTU! I got in touch with her and I’m proud to announce we’re working on this collaboration together. 
 
 
What made you want to start Style On Campus?

 
People have the misconception that most Singaporean students (NTU in particular) don't put thought into what they wear to class. But everyday I see students who do, and I wanted people to see too. 

 
I wanted to prove that Singaporeans aren't all that shabby in the style department. 

 
It started from just students in NTU but I've started to include students from other tertiary institutions too!

 
In time to come, I hope that Style on Campus will be a place where these people come to for ideas on how to dress up for school and gradually develop their own unique sense of style. As well as show the non-believers that you are what you wear, and that it's not as difficult as it seems. 

 
 

 
 
Do you read any fashion blogs and if so which ones? 

 
I've been following James Bent's Asian street style site La Mode Outre since it's early days. I love how straightforward and natural looking his photos are. In fact, his site was one of the main reasons why I decided to start Style on Campus. 

 
I love Shentonista.sg too! 

 
 


 
 
What do you look out for when deciding whether you want to snap that photo?

 
There isn't anything in particular I look out for actually. I work on feel. But essentially, the person has to look put together, confident, and different.

 
The person has to make me go "Wow I need a photo of her".

 
 Ever had any awkward encounters as a photographer?

 
Yes. I always forget to remove my lens cap it's embarrassing. 

 
 


 
 
How do people react when you tell them you want to photograph them? Is it difficult to get them to pose right?

 
Most people are very nice and willing! I've only faced rejection once so far!

 
I don't get them to pose actually. I prefer them to look like themselves and let their personalities shine through, so I usually have a chat with them as I take photos in hope of them feeling more at ease.

 
 Do you think its fair to expect people to dress up every day just for school? Whats wrong with being a lazy dresser!?
 
How you present yourself is a form of non verbal communication. First impressions matter, it shows what kind of a person you are. You don't have to be decked head to toe in designer garb, wear 4 layers of clothing, nor spend a lot of time and effort. Something as simple as an airy well pressed white shirt with good fit can make all the difference.



Check out Yumei's blog here!

Preparing for balloon distribution with help from the awesome NYP MSC students!

10.45am: Arrive at MSC Studio to get the balloons and pick up our student helper for the session - thank god for the extra set of hands!

Loved these looks! (psst - the girl in the middle is actually wearing her MSC uniform - way to go!)

11.20am: No fear! We quickly spot a second stylish NYP-ian who agrees to have her photo taken! Yumei is super quick and efficient and great at making people feel at ease and natural in their photo.

Design students  -  obviously...

Lucky NYP girls!

How natural are all these photos!

details - they really do make all the difference. shoes in particular!